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The Business Academy — Volume 11: Strategic Growth & Expansion
Volume 11 of The Business Academy — Strategic Growth & Expansion.
Volume 11 of The Business Academy: Strategic Growth & Expansion. Part of a 12-volume business curriculum for light sword academy owners and instructors, covering leadership, curriculum design, marketing, and studio operations from founding a school through growing and running it day to day.
$97
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Audiobook
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Volume 11 — Full Audiobook
Book & Workbook
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Volume 11 — Interactive Book (Flipbook)
Volume 11 — Workbook (PDF)
Introduction
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The Growth Imperative
Models Markets
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Do You Know How to Grow? & Know Your Goal
Light Sword Academy Business Models
Where Will You Focus Your Growth?
The Children's & Adult Self-Defense Markets
The Adult Fitness & Older Adult Markets
After-School/Camp Programs & Growth Strategies
Building Tribe
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Brand Identity & Differentiation
Trial Offers & The Tribal Mindset
Why People Join Tribes
Values, Leadership & Building Your Tribe
Recap and Review
Brand
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What Is a Brand? & Creating Your Brand
Branding Strategies for Light Sword Academies
Branding Through Your Website & Social Media
Branding Through Your Physical Location & Recap
Marketing
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Marketing Fundamentals for Light Sword Academies
Digital Marketing for Light Sword Academies
Community Marketing Strategies
Creating Effective Marketing Materials
Introductory Programs That Convert
Marketing Calendar & Section Recap
Retention
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Understanding Retention Fundamentals
Creating a Retention-Focused Culture
Curriculum Design for Long-Term Engagement
Recognition and Advancement Systems
Communication Systems That Support Retention
Special Events, Community Building & Recap
Operations
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Administrative Systems for Growth
Financial Management for Sustainability
Facility Management and Optimization
Legal and Ethical Considerations
Section Recap and Review
Conclusion
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The Journey Continues