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The Business Academy — Volume 3: The Art of Introductory Lessons
Volume 3 of The Business Academy — The Art of Introductory Lessons.
Volume 3 of The Business Academy: The Art of Introductory Lessons. Part of a 12-volume business curriculum for light sword academy owners and instructors, covering leadership, curriculum design, marketing, and studio operations from founding a school through growing and running it day to day.
$97
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Audiobook
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Volume 3 — Full Audiobook
Book & Workbook
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Volume 3 — Interactive Book (Flipbook)
Volume 3 — Workbook (PDF)
Welcome
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Introduction — The Art of Introductory Lessons
Why Teach Intros
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Why Teach Intros & The Group-Class Problem
Rules, Confidence & Wowing Parents
Controlling the Sales Process & Showcasing Your Approach
Good Impression
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The Physical Environment
Your Personal Presentation
The Initial Interaction
The Academy Tour & Showcasing Credentials
Addressing Red Flags, The Transition & Conclusion
Selling Without Selling
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The Ethical Enrollment Mindset
Value-Building Through Demonstration
Addressing Objections & The Psychology of Decisions
The Enrollment Conversation & Membership Options
Following Up & Ethical Enrollment Principles
Intro Part 1
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First Contact: The Greeting & Setting Them at Ease
The Paperwork & The Waiver
Setting Expectations & Changing for the Lesson
The Tour, Introducing the Saber & Space Setup
Mindset Prep, Transitioning to Instruction & Conclusion
Intro Part 2
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Reading Your Student & Addressing Anxiety
Customizing the Experience
Physical Correction & Communication Techniques
Building Confidence & Handling Challenging Situations
Age-Specific Strategies, Parent Interaction & Conclusion
Intro Part 3
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Creating Memorable Moments
Demonstrating Unique Benefits & Connecting to Real Life
Sharing the Community Story & Involving Parents
Addressing Concerns & The Transition to Enrollment
Creating a Sense of Belonging & Conclusion
Intro Part 4
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Principles of Content Selection
The Introductory Lesson Structure
Specific Techniques: Stances, Handling, Strikes & Footwork
Age-Specific Content & Physical Ability Considerations
Wow Moments, Broader Curriculum & First-Class Success
Final Thoughts
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Measuring Introductory Lesson Success
Continuous Improvement of Your Process
Training Other Instructors & Following Up with Prospects
Integrating New Students & Long-Term Impact
Building a Legacy & Final Reflections
Epilogue
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The Journey Continues