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The Business Academy — Volume 1: Big Success
Volume 1 of The Business Academy — Big Success.
Volume 1 of The Business Academy: Big Success. Part of a 12-volume business curriculum for light sword academy owners and instructors, covering leadership, curriculum design, marketing, and studio operations from founding a school through growing and running it day to day.
$97
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Audiobook
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Volume 1 — Full Audiobook
Book & Workbook
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Volume 1 — Interactive Book (Flipbook)
Volume 1 — Workbook (PDF)
Welcome
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Preface — Why This Book Exists
Introduction — The Opportunity Before You
Ignite Your Journey
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The Profitable Reality & True Potential
The Mindset for Success
The Path Forward (Chapter Recap)
Cutting Through Misconceptions
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The "Hobby Business" & "Niche Market" Myths
"Not a Real Martial Art" & "It's Just a Fad"
"You Need to Be an Expert" & The Financial Reality
The Path Forward (Chapter Recap)
Right Mentors
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The Power of Mentorship & Identifying the Right Mentors
Who to Avoid & How to Approach Mentors
Your Advisory Network, Learning from Mistakes & Continuous Growth
Becoming a Mentor & The Path Forward
Financing
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The Old-Fashioned Approach & Real Startup Costs
Starting Small: The Plug-In Approach
Self-Financing Strategies
When to Consider Outside Financing & What to Avoid
Financial Runway, Phased Growth & The Path Forward
Legal Protection
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The Shield & Choosing Your Business Structure
Essential Legal Documents
Insurance: Your Financial Force Field
Intellectual Property & Local Compliance
Working with Minors, Legal Counsel & The Path Forward
Location
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Strategic Positioning & Your Location Requirements
Location Types to Consider
Demographic Analysis & Tools
Competitive Analysis & Negotiating Your Lease
Designing Your Space & The Path Forward
Business Planning
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The Power of Planning & Creating Your Business Plan
Plan Sections: Marketing, Operations & Management
Creating Realistic Financial Projections
Budgeting for Success
Common Financial Pitfalls & The Path Forward
Pricing Enrollment
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The Mindset of Value-Based Pricing
Determining Your Pricing Structure
Enrollment Systems That Convert
Payment Options & Special Considerations
Handling Price Objections & The Path Forward
Collections
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The Hidden Danger & The Psychology of Payment
Establishing Effective Collection Systems
Handling Failed Payments
Preventing Collection Problems Before They Start
Ethical Collection & The Path Forward
Marketing
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Strategic Marketing & The Marketing Funnel
Operation Plug-In: Community Marketing
Digital Marketing Strategies
Referral Systems That Actually Work
Retention Marketing, Measuring & The Path Forward
Retention
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The Power of Retention & Why Students Leave
The Structured Retention System
Building Your Light Sword Community
Addressing Common Retention Challenges
Measuring Retention & The Path Forward
Revenue Streams
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The Power of Diversified Revenue
Core Revenue Streams: Equipment, Events & Parties
Private Lessons & Digital Products
Advanced Revenue: Certification, Affiliates & Manufacturing
Implementing & Balancing Profit Centers
Team Building
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The Power of a Strong Team & When to Hire
Key Positions in Your Academy
Finding the Right Team Members
Training & Development Systems
Team Management, Challenges & The Path Forward
Epilogue
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The Future of Light Sword Training